I am one of those people who read Rob Bell's book "Love Wins" that has caused the theological controversy about hell and salvation theology. I saw the theological errors and spoke against them, but my lifestyle says otherwise. I am definitely not behaving in a way that shows the urgency of letting every one know about God's love and salvation. I kinda just live as if everything is okay. I have a serious problem getting the motivation to make 'On Earth as it is in Heaven' a reality. I have to gain the motivation and education necessary to live according to God's will rather than go along with the ways and concerns of the world. It's just to deceivingly comfortable going with the flow!!!
That said, I am glad to see some big names setting the theology straight on this. I have seen many testimonies of people who claim to have been shown heaven, hell, etc... but not one of them has ever said "Don't worry about it... everyone gets in!"